Examine The Causes Of Billy Caspers Problems. Essays - Free Essays

A Room With A View | Analysis

A Room With A View | Analysis In the opening of the novel Forster presents restraint inside the English class framework prompting an existence with no view which is spoken to by the way that Lucy and Charlotte didn't get the rooms sitting above the Arno that they anticipated. Charlotte speaks to the solid and traditional society that is keeping Lucy down. Charlottes securing grasp gave Lucy the impression of mist. She needs Lucy to act in a genteel manner and needs her to keep away from any ill-advised conduct with youngsters. Charlotte keeps Lucy away from communicating her actual feelings with George Emerson maybe as a result of being embarrassed herself in a relationship numerous years back. I have met the sort previously. They only occasionally remain quiet about their endeavors. This has kept Charlotte from seeing that genuine romance exists thus presents to Lucy the total image of a somber, cold world with no view. Forster likewise shows the peruser that there are sentimental highlights covered up inside he r. This is indicated when she furtively discloses to Miss Lavish about George and Lucys kiss who at that point continues to keep in touch with her novel about it. This equivalent restraint is seen with Lucy who plays her piano with enthusiasm indicating that just through her music can Lucy really communicate else she is only a common traditional young lady. On the off chance that Miss Honeychurch ever takes to live as she plays, it will be energizing (p30) Mr Beebe is hanging tight for the second when Lucy can break liberated from Charlotte and lead an increasingly striking and brave life. At the point when Lucy comes back to her home in England the closing room drapes at Windy Corner had been pulled to meet for the floor covering was new and merited security from the August sun. They were overwhelming blinds, coming to nearly to the ground, and the light that separated through them was repressed and differed. The closing room draperies shield the furniture from the harming beams of the sun, similarly as Lucy has been secured in Italy by Charlotte. There is no view and the light has been blocked. This represents how Lucy is subdued and kept from seeing the genuine idea of life. They are precluded the excellence from claiming a view. Cecil additionally endeavors to ensure Lucy with his keeping thoughts. Cecils disposition towards ladies is presumptuous and contemptuous: he treats Lucys thoughts as though they are of female inconsequence and needs her to fit in with a picture of a Leonardo painting of puzzle and quietness, in which he is constantly prevailing. At the point when Lucy considers Cecil its consistently in a room and one with no view (p99). This delineates how Cecil is quelling Lucys sentiments, giving her an existence of dreariness thus forestalling her seeing the genuine perspective on life. Forster utilizes Italy to stir Lucy to better approaches for speculation and the opening up of windows to see the world. The notable world had separated, and there developed Florence, an enchanted city where individuals thought and did the most uncommon things that has the force, maybe to summon interests, great and awful, and carry them to quick satisfaction (p51). Italy is uninhibited by class limitations and this impression of equity and opportunity shakes the establishments of Lucys past perspective on the world. It is where anything can occur. Lucys see on life at first starts to open up by George and Mr Emerson trading rooms. I have a view, I have a viewThis is my sonhis names George. He has a view, as well. Mr Emerson is talking about their perspectives on the stream, however the Forster plans the content to have a multifaceted nuance. The Emersons see has to do with more than the nature of their rooms and Forster suggests an allegorical significance in that the Emersons have an unrivaled perspective on life which is a lot more liberated and all the more energizing. Miss Lavish takes her Baedeker manual and in this way loses her in Santo Croce when for one beguiling second Italy appeared to Lucy. Inside the congregation he meets the Emersons who tell her the best way to appreciate the congregation by following her heart not by her manual. Their logical view helps Lucy in her investigation of her own life and the world. The poisonous appeal of Italy took a shot at her, and as opposed to obtaining data, she started to be cheerful. Moreover when Lucy observes the homicide and the Italian falls at her feet she is overpowered the immediacy of the episode. At the point when she recaptures awareness in the wake of blacking out and is protected by George, she understands that she just as the perishing man, had crossed some otherworldly limit. Lucy starts to understand that her picture of the world dependent on how others figure she ought to be is being supplante d by unconstrained response and crude intuition. Another view is opening up for her. She mulled over the River Arno, whose thunder was proposing some unforeseen song to her ears. This perspective on the waterway represents the incredible change inside Lucy and the excursion to locate her actual perspective on life. Lucy anyway isn't renewed into an energetic lady until she is kissed by George. The view was framing finally. Forster is indicating how Lucys disclosure of her view reflects her own revelation. Her encounters in Italy change her, giving her new eyes to see the world, and a perspective on her own spirit too. At last Lucy at keeps going additions opportunity to watch out of windows. She can see unmistakably what she needs from life. George reveals to her that Cecil just considers her to be an article to be respected and will never adore her enough to concede her autonomy, while George cherishes her for who she really is. Regular, Cecil, youre that, for you may comprehend lovely things, however you dont realize how to utilize them; and you envelop yourself with craftsmanship and books and music, and would attempt to wrap up me. I wont be smothered, not by the most superb music, for individuals are progressively radiant, and you conceal them from me. She at that point severs her commitment with Cecil and in doing this she breaks the social code of society. A very late gathering with Mr Emerson persuades Lucy to concede and follow up on her adoration for George. How he figured out how to reinforce her. Maybe he had made her see the entire of everything simultaneously. At the finish of the no vel George and Lucy have absconded and have come back to a similar Pension in Italy and post from a similar window to the future world. In spite of the fact that the two of them watch out to a similar perspective on Italy it is with a totally different perspective on the world. Georges see has gotten clear through his relationship with Lucy who has given him a point to his reality and Lucys see has changed both genuinely and by splitting ceaselessly from her social class. The two of them have an exacting and figurative stay with a view one that includes living for the second and not just for society. Taking everything into account Forsters title A Room with a View is full of feeling on the grounds that through Lucys eyes we have wandered through the roads of Florence and returned marginally changed, incapable to take a gander at the world in the regular old manner. We as a whole need the space to communicate our own facts and the receptiveness and opportunity to cherish that the perspectives in Forsters tale speak to.

Harry Harlow and Mary Ainsworth essay sample

Harry Harlow and Mary Ainsworth essay sample Theory of attachment according to H. Harlow and M. Ainsworth work According to the definition, attachment is a strong emotional bond that connects two people tight. This phenomenon is not reciprocal, so its not a rule that both people involved in it, would feel attached to each other. Usually it occurs between a child and parents, usually mother, because newborns spend most of their time with her. Ainsworth and Harlow are two psychologists that studied the theory of attachment and tried to understand its mechanisms. We can find many similar things in these psychologist’s work: first of all, they both assumed that imprinting is not the only reason that explains attachment, that was based on researches of animals and humans. Both scientists used the same methodology for their researches. Another similarity is both these researchers were supposed that attachment affects a lot human behavior and personality. We can see that both scientists demonstrated the high importance of attachments impact for the persons future behavior. Both Harlow and Ainswor th researched the connection between baby and mother as the main component of attachment. Scientists suggest that the tight connection and tactile feelings between baby and mother are quite important thing for them both. The main difference between two researchers work is they used different forms of study. Harlows studying included research of monkey’s behavior: he observed their behavior connected to feeding and to their surrogate mother, when Ainsworth was researching human newborns and their attachment to mothers. Mary demonstrated her 20-minutes experiment that was named the Strange Situation. During this experiment, mother and her newborn were exposed to the stranger, who later stays alone with a baby, and later the baby is left alone before reunion with the mother and stranger. Ainsworth supposed that babies are more interested in discovering the world in mothers presence than when they stay with a stranger, so in her work she proved that attachment is a form of security for children. We can see that Harlow worked only with the origin of theory, when Ainsworth expanded the studying of phenomenon and did more complex research. Harlows research was mostly based only on observing behavior durin g feeding, he didnt pay attention to any other forms of attachment that was done in Ainsworths work. In his work Harlow said that there are 4 types of attachments, when Ainsworth viewed only 3 forms. Another difference is both scientists based their work on different background principles. Harlow mostly used the behaviorist theory, when Ainslows study was based mostly on Freud theory and psychoanalysis principles. Both studies have a lot of similar and different moments, but we can say that both scientists, Ainsworth and Harlow made quite interesting and useful researches that are very important for the further studying of the attachment.

Differences Between Government And The Hunger Games

Emerson Ruley Ruley 1 Lions Scholar Program Mrs. Lee 15 April 2015 Differences in Government The government in the Hunger Games has many similarities and differences to our government in the USA, and gives us a different view of our government to the Hunger Games. Our government is unlike the government of Panem in how much control our government has, in the area of laws, and our ways of punishment. Both of these governments are similar because they have censorship, authority, and laws. Lastly, Suzanne Collins writes about a new type of government, one we have never seen before, which gives us a different view of our government and how our government could someday become similar to the one in the Hunger Games. The government in the book Hunger Games teaches and shows a new kind of way that the government can be run rather than the way the American government is run. The Capital in the Hunger Games could change who the people were and put them in a different position by punishment. â€Å" ‘Only . . . I want to die as myself. Does that make sense?’ he asks. I shake my head. ‘How could he die as anyone but himself?’ ‘I don’t want them to change me in there. Turn me into some kind of monster that I’m not’ †(Collins 141). This quote states that the punishment of rebelling is a different type of punishment than the punishments that we get today from our government. Also the Capital punishes the people violently. As stated from www.teenink.com, â€Å"When somebody becomes an Avox theShow MoreRelatedThe Hunger Games And 1984941 Words   |  4 Pagesfutures, where an all-powerful government has total control over its citizens and abuses its powers. Two of the most popular and well-known novels are the recent Hunger Games series and 1984, which was written soon after World War II ended. Both follow similar themes, showing a government of the few ruling over its people with unlimited power, and pulling all rights from the citizens they are meant to protect. There are several similarities and differences between these political systems, howeverRead MoreThe Hunger Games By Suzanne Collins1081 Words   |  5 Pagesperfect worlds. The Hunger Games, by Suzanne Collins, is a prime byproduct of More’s utopia. However, the key difference between both novels is the intended creation of a utopia or dystopia. Collins understood that her text portrayed a true dystopia whereas More believed his world to be a utopia. Throughout eac h text, there are numerous comparisons between both societies which makes the reader ponder how similar and different the two worlds are. In the novel, The Hunger Games, the setting takes placeRead MoreThe Hunger Games By Suzanne Collins1441 Words   |  6 Pages The Hunger Games is a novel by Suzanne Collins about a lower class girl who finds herself suddenly surrounded by a striking upper class lifestyle. Growing up in District 12, it was very hard for Katniss Everdeen to picture life on the wealthier side. She lives in a country called Panem, which is divided into 12 districts. All 12 districts are controlled by one greater force, the Capitol. The Capitol is known for it’s lavish lifestyle and harsh methods of control. The Capitol controls the mediaRead MoreHunger Games Sociological990 Words   |  4 Pagesfilm The Hunger Games, the nation of Panem is a society very dissimilar to our own. This nation once began with 13 districts, until the thirteenth district chose to take action against the oppressors. They were quickly put down, the remaining 12 districts were punished and were forced to fund two participants which were known as tributes , a boy and a girl of young age to the Capitol each year to compete in the Hunger Games whic h is a brutal fight to the death. The winner of the huger games is thenRead MoreThe Hunger Games By Suzanne Collins1632 Words   |  7 PagesIdeology How and why does Panem’s government oppress its citizens while keeping complete control? The â€Å"Hunger Games† by Suzanne Collins is a dystopian novel with an extremely corrupt government that controls the citizens with the District system. The corrupt government in â€Å"The Hunger Games† finds various ways to suppress Panem’s occupants, including but not limited to artificial scarcity, a caste system, Avoxes, Tesseraes, lack of religion, and the Hunger games themselves. Artificial scarcity forcesRead MoreThe Hunger Games by Suzanne Collins Essay631 Words   |  3 PagesThe Hunger Games novel written by Suzanne Collins reflects significant issues in the reality world nowadays which relate to the humanity, the poverty, the violence,†¦ It describes the issues through the characters and what happens in the story, and the most significant issue occurs throughout the novel is the gap between rich and poor people. In the beginning of the novel, Suzanne Collins describes clearly the scene of the poverty, the terrible fear of the 12-district’s villagers, in contrast to theRead MoreMarx, Late Capitalism, And The Hunger Games1316 Words   |  6 PagesMarx, Late Capitalism, and the Hunger Games In his papers, Marx outlines his thoughts on communism and how it would work in a modern setting. Three main points that Marx presents in his papers are that: all value is labor, all value comes from exploitation, and eventually this exploitation will lead to a revolution. In Marxism, the end ideal is that the proletariat, the lower class, will revolt and overthrow the bourgeoisie, the upper class. This ideal is very similarly drawn out in the Suzanne CollinsRead MoreHunger Games Prac Essay1735 Words   |  7 PagesHave you ever been taken away from your family and friends? Been forced into a game where to stay alive is the only way to win? That is what the hunger game is. The novel is dystopian and is set in a futuristic society that is totalitarian, meaning none of these individuals have freedom. There is a futurist world, that used to be North America, called Panem. Panem consists of twelve districts and one Capitol. The Capitol controls and rules all of the Districts, and they have done so for 74 yearsRead MoreThe Hunger Games By Suzanne Collins1230 Words   |  5 PagesThe Hunger Games by Suzanne Collins in a classic example of a dystopian Text as it is a futuristic, imagined universe in which oppressive societal control and the illusion of a perfect society are maintained through a bureaucratic, technological, or totalitarian control. Throughout the book their are many forms of powers from wealth, gender, the Capitol, and Peeta Mellark. The totalitarian government run by the capitol is clearly one of the most obvious and dangerous form of power in The HungerRead MoreThe Hunger Games By George Orwell928 Words   |  4 PagesThe Hunger Games may just seem like another one of today’s trendy book series, but it is far more intellectual than that. Unlike the enormously popular and overly romanticized Twilight Saga, The Hunger Games manages to captivate its audiences using a more complex and compelling plot. A plot that focuses on life in a dystopian society, which is incredibly comparable to the novel 1984. Both authors intended for these novels to be a wake up call to the audience, they wanted readers to be aware so that

The Strange Case Of Dr. Jekyll And Mr. Hyde - 900 Words

Everyone has to deal with some sort of temptations in their lives. Usually temptations are negative, but they may differ depending on the person. Some people may not like to admit this but everyone has a dark side and sometimes it shows. A person needs to let out some darkness at some points in their lives because nobody should bottle their emotions up. One man’s dark temptations are looked at in The Strange Case of Dr. Jekyll and Mr. Hyde by Robert Louis Stevenson. In this novel, it starts out introducing Mr.Utterson who is a lawyer. He is walking with his cousin Mr. Enfield and they find a door which leads them to a house. Mr. Enfield starts telling a story and that is how Mr.Hyde and Dr.Jekyll are introduced. â€Å" All at once, I saw two figures: one a little man who was stumping along eastward at a good walk, and the other a girl of maybe eight or ten who was running as hard as she was able down a cross street. Well, sir, the two ran into one another naturally enough at a corner; and then came the horrible part of the thing; for the man trampled calmly over the child’s body and left her screaming on the ground† (Stevenson 9). Mr. Utterson becomes curious as to who the person was and after doing some investigating he discovers that Dr.Jekyll is Mr.Hyde. Dr.Jekyll wanted a way to let out the bad that he had inside of him, but he didn t want anyone to see him differently. He decided to make a potion, and when he drank the potion he would turn into Mr.Hyde. A movie I veShow MoreRelatedThe Strange Case Of Dr. Jekyll And Mr. Hyde1675 Words   |  7 PagesThe Strange Case of Dr. Jekyll and Mr. Hyde Essay Robert Louis Stevenson’s novella, â€Å"The Strange Case of Dr. Jekyll and Mr. Hyde,† is a type of Gothic literature. In the beginning of the story when Stevenson is describing the lawyer, one â€Å"Mr. Utterson,† the mood is a bit dull. At first glance the reader may think that this story would be a bit boring and drab. Stevenson’s story is far from being another dull piece of British English literature. The setting and mood of this novella are more complexRead MoreThe Strange Case Of Dr. Jekyll And Mr. Hyde Essay975 Words   |  4 PagesStevenson’s The Strange Case of Dr. Jekyll and Mr. Hyde is a novella that follows the basic outline established by Mary Shelley in Frankenstein. However, Stevenson’s monster is not created from body parts but comes from the dark side of the human personality. In both novels, a man conducts a secret experiment that gets out of control. The result of these experiments is the release of a double, or doppelgan ger, which causes damage to their creator. While most people think that The Strange Case of Dr. JekyllRead MoreThe Strange Case Of Dr. Jekyll And Mr. Hyde1440 Words   |  6 Pagescomplexity of human nature in his books, especially in The Strange Case of Dr. Jekyll and Mr. Hyde, and Kidnapped. The former is about a lawyer named Mr. Utterson seeking out the truth of Dr. Jekyll’s very strange will. He finds out that Jekyll was transforming himself into Mr. Hyde so that he could have the freedom to do whatever he wanted no matter how evil. By the time Utterson finds all this out and findsJekyll, he is too late and Jekyll has already killed himself. The latter is about David BalfourRead MoreThe Strange Case Of Dr. Jekyll And Mr. Hyde1196 Words   |  5 Pageswhich do let control you? The good or evil? This was a question that Dr. Jekyll from the book, The Strange Case of Dr. Jekyll and Mr. Hyde, could not answer. The Strange Case of Dr. Jekyll and Mr. Hyde is a book about a man who cannot control the two sides of himself, causing him to do terrible things and not even be aware of it. The theme of this book is good versus evil. Dr. Jekyll is fighting his evil side, known as Mr. Hyde, throughout the book. Some people believe that the book’s theme hasRead MoreThe Strange Case Of Dr. Jekyll And Mr. Hyde938 Words   |  4 PagesVictorian Hopes and Fears Involving Science as Found in Dr. Jekyll and Mr. Hyde During the Victorian Era there was a great race to use science to alleviate the suffering of the ill, specifically for those patients who were suffering from ailments of the mind. While some of the methods used to diagnose and treat such afflictions would be considered barbaric in nature by today’s standards, they were considered cutting edge medical science during the time of the Victorian Era. It was also consideredRead MoreThe Strange Case Of Dr. Jekyll And Mr. Hyde964 Words   |  4 PagesThe Strange case of Dr. Jekyll and Mr. Hyde, written by Robert Louis Stevenson was published in 1886. The story is published during the Victorian era, the Victorian era was an age of repression, there was no violence, no sexual appetite, and there was no great expression or emotion. In the story, Dr. Jekyll creates a potion that turns him into Mr. Hyde, Mr. Hyde is the complete opposite of what people are in the Victorian era. At first, Dr. Jekyll is in control of Mr. Hyde, but towards t he end MrRead MoreThe Strange Case Of Dr. Jekyll And Mr. Hyde1505 Words   |  7 PagesDuring the latter portion of the nineteenth century, Robert Louis Stevenson published his novella, The Strange Case of Dr Jekyll and Mr Hyde. The fin de sià ¨cle saw the rise of different thoughts and ideas surrounding science and society. These concepts and interpretations sparked the discourse surrounding the theory of degeneration; which was the concern that civilization would fall to a lower state of being. This chapter will be reading multiplex personality as a manifestation of this broader culturalRead MoreThe Strange Case Of Dr. Jekyll And Mr. Hyde1739 Words   |  7 Pagesnovel â€Å"The Strange Case of Dr. Jekyll and Mr Hyde† by Robert Louis Stevenson, the novel â€Å"Frankenstein† by Mary Shelley, the short story â€Å"The Monkey’s Paw† by W.W Jacobs and the short story â€Å"Yellow Wallpaper† by Charlotte Perkins Gilman. These four texts convey this theme through the use of gothic conventions such as death, madness and darkness. In the novels The Strange Case of Dr. Jekyll and Mr Hyde by Robert Louis Stevenson and Frankenstein by Mary Shelley, Frankenstein and Dr. Jekyll are wronglyRead MoreThe Strange Case Of Dr. Jekyll And Mr. Hyde1351 Words   |  6 PagesThe Personas of Henry Jekyll Every person is born with bright and dark personas that people moderate due to the standards of society. In The Strange Case of Dr. Jekyll and Mr. Hyde, Jekyll and Hyde battle for the power to stay alive in the story. As Jekyll continues to try and take over his evil persona, Hyde tries to stay alive and cause evil in the world. In our society, many people will struggle with self control and Dr. Jekyll has trouble controlling his alter ego by performing his evil pleasuresRead MoreThe Strange Case Of Dr. Jekyll And Mr. Hyde1326 Words   |  6 Pages The Strange Case of Dr. Jekyll and Mr. Hyde was published during the late Victorian era, but he clearly brings into question the acceptance of Victorian philosophies, especially the belief that one truth exists and that we can identify good and evil as separate entities. The names Jekyll and Hyde have become synonymous with multiple personality disorder. This novel can be examined from the natural dualism and Freud’s structural th eory of the mind. In The Strange Case of Dr. Jekyll and Mr

Rob Parson at Morgan Stanley Free Essays

Rob Parson at Morgan Stanley Morgan Stanley is a global financial services firm headquartered in New York City serving a diversified group of corporations, governments, financial institutions, and individuals. Morgan Stanley also operates in 36 countries around the world, with over 600 offices and a workforce of over 60,000. Paul Nasr, as senior managing director in Morgan Stanley thought the performance evaluation data for his brilliant producer, Rob Parson. We will write a custom essay sample on Rob Parson at Morgan Stanley or any similar topic only for you Order Now Parson was a strong revenue producer. Nasar had promised the promotion when he recruited Parson to Morgan Stanley. Morgan Stanley’s people are the source of their competitive advantages. They regard team work and innovation, by developing and utilizing our employees abilities to the fullest and treating each other with dignity and respect. Their leadership, that is â€Å"one firm† recognized that clients interested with the firm at many different points of intersection. The Capital Market Services (CMS) division at Morgan Stanley was created as part of an effort to make the firm more responsive to client needs. It was an explicitly interdisciplinary entity designed to serve as a link between the Investment Banking Division (IBD) and the sales and trading arms of the firm, Equity and Fixed Income. The organizational structure was intended to provide clients with more focused attention and service. It also was a mechanism that allowed cross-divisional and avoided feuds over how to allocate fees across different sub-units. In Paul Nasr’s opinion, there are a lot of investment banks that have little corporate culture and little infrastructure. These are firms where the â€Å"franchise† is not attracting business: individual professionals are. The ability to go out, bring in the business, and write up the ticket depends solely on the entrepreneurial ability of the individual. This means that firms turn a blind eye to certain behaviors, because the pursuit of the business and survival were more important. If you break a few eggs internally to get a ticket written with a major client, nobody is going to raise eyebrows and say, â€Å"hey, slow down. We don’t want to break eggs. † At Morgan Stanley, this just is not true. Here the franchise matters, the culture is important, and the firm cares a lot about the integrity of the process. Even he is not the typical Morgan Stanley type, he does not fit the profile at all and he didn’t go to prestigious schools but it doesn’t matter. Parson accepted the job and joined Morgan Stanley as a market coverage professional in the Capital Markets division focusing on financial institutions. Nasr trusts Parson and praised his client relationship skills. Nasr regards that Parson is unique individual, unique in his drive, his pursuit of business and his ambition. Mack when he became president of Morgan Stanley was a firmwide, 360-degree performance evaluation process through which all of the professionals in the firm were evaluated by superiors and colleagues as well as subordinates. Top management at Morgan Stanley had introduced the new performance evaluation process amidst great fanfare with the explicit goal of changing the culture of the firm. Mack believed that changing the criteria by which people were evaluated and compensated would encourage employees to conform to a new way of doing business that emphasized team-work, cooperation, and cross-selling. This case is showed how the Parson’s existence can be influenced too much in Morgan Stanley. Rob Parson is a unique individual, He is unique in his drive. He is unique in his pursuit of business. He is unique in his ambition. His knowledge of markets is excellent and he connects well with clients. And at the same time, he is unique in how many eggs he breaks every day. Everywhere he goes you have to follow him and pick up the broken eggs and pit them back together. Nast believed that it hadn’t mattered that Parson had been â€Å"breaking eggs† at his last job because it was such a different place. How Parson’s strategy for the firm can be effects? Because Parson know that it should know concern and need of clients. His clients love him. Every time they come to New York from anywhere around the world, they want to take him to dinner. And you want to go out to dinner with him because he is probably one of the most amusing, entertaining, and interesting people to be with. Parson also thinks importantly interdependent with other professionals in the firm. Namely, Nexus; He understands that the market coverage professional is the nexus of all this information – market, product and client. If he understands those things, then he has a much better chance of doing business. How to cite Rob Parson at Morgan Stanley, Papers

Suzys Zoo Case Analysis free essay sample

Licensing proved to be a gigantic success, and total sales went from ~$6 million in 1992 to $100 million in 2005. Business Problem/Opportunity Licensing representation by Earthworks and its first success with Sony Plaza in Japan spread the characters of Suzy’s Zoo and create a broad base of awareness. Additionally, the production of children’s books and animations can fill out the product line to boost recognition and following. However, a rapidly developing environment and the introduction of high-tech greeting cards have not affected Suzy’s focus. The company is not highly involved in the making of new age digital cards. At the same time, the companies main creative force, Suzy Spafford, is nearing retirement. Key Resources Resources that support Suzy’s Zoo’s competitive advantage are believed to be: · Unique characters (Intellectual/Human) The characters created by Suzy are the companies most important resource. There will be demand as long as the characters remain as popular and appealing as they are. We will write a custom essay sample on Suzys Zoo Case Analysis or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page  · Licensing agreement with Earthworks Brand Management (Organizational) This agreement provides a significant advantage to the company, essentially utsourcing responsibilities of managing licensing agreements and adding a powerful network of opportunities. The licensing contract with Sony Plaza is an excellent example of how this agreement benefits the company and spreads its unique characters. Options 1. Start developing modern greeting cards along with books and animations. To develop the greeting card business by offering these cards. A broader set of consumers are attracted to these cards. Books and animations will have a circular effect on demand – boosting licensing sales 2. Focus on producing books and animations while keeping the existing product line growing slowly. Create a book and video division, unless the problem of succession is not resolved. Instead of producing modern greeting cards, the company should focus more on the production of books and animations. The benefits of increased recognition in these fields are massive and would give the company further potential for growth. Recommendations While it is important to develop the greeting card market, it is recommended to follow option 2, for the following reasons:  · Awareness and recognition for Suzy’s characters are high both nationally and internationally, especially with the appearance in the Japanese market. Every extra effort spent to produce books or animations will pay off.  · Producing modern greeting cards would mean increased direct competition with Hallmark and American Greeting. While Suzy’s Zoo has a significant focus on greeting cards, it is not necessary to follow the trends that the two industry giants are setting.  · Creating a book and video division will allow full creative control over the projects. The company should focus on continually ensuring creative content can be produced before contracting agencies.